We Want You Back | 2025
50% of Gen Z have been in a situationship, and 25% are considering switching their phone carrier within the next month.
In a generation comfortable with keeping things casual and moving on quickly, brand loyalty is fragile. So instead of fighting the breakup, Verizon leaned into it, treating former customers like exes and making grand gestures to prove we’re still the best connection they’ve had, and the bottom line is… we really want you back.
CASE STUDY
Launch the campaign with personalized “grand gestures” mailed to former Verizon users, using consumer data to make each one meaningful and hard to ignore. Larger gifts—like event tickets—go to the longest-time former users to drive buzz and show appreciation.
PR/ MAIL
OOH
SOCIAL
RADIO & PODCASTS
YOUTUBE
Targeted only for those not on Verizon’s network.
PUSH NOTIFICATIONS
The best way to grab your ex’s attention: a personalized, heartfelt voicemail from a hearthrob celeb.
VOICEMAILS
Art Direction & Co- Strategist: Mia Forouhari