The Yellow Line | 2025

Awards: Hatch - Silver

With Gen Z more likely to hit “share” than fact-check, misinformation is on the rise.

So we took something they already recognize, blue lines for grammar and red for spelling, and introduced The Yellow Line: a simple, real-time highlight that flags questionable info right where they’re reading it (and sometimes typing it).

Case Study

Art Direction: Tanishka Singh

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Verizon