The Yellow Line | 2025
Awards: Hatch - Silver
With Gen Z more likely to hit “share” than fact-check, misinformation is on the rise.
So we took something they already recognize, blue lines for grammar and red for spelling, and introduced The Yellow Line: a simple, real-time highlight that flags questionable info right where they’re reading it (and sometimes typing it).
Case Study
Art Direction: Tanishka Singh