The Situation: Misinformation is flooding our feeds. Not because most people mean harm, but because they don’t pause to verify what they share. These unintentional errors still shape opinions, fuel confusion, and distort public conversation.

The Insight: For Gen Z, truth competes with convenience. If checking facts takes effort or doesn’t change their world, they’ll scroll past it. [Strategy Deck]

The Idea: Since Gen Z is unwilling to make the effort to seek out correct information, Google partners with the News Literacy Project to deliver it directly to them in the easiest way possible with The Yellow Line.