The Cleanest Dirty Secret | 2025
Liquid I.V. needed to prove it delivers real results in a crowded, performance-driven category. In a world where wellness feels like an Olympic sport, everyone is chasing an edge. We cut through the noise and positioned Liquid I.V. as the clean, clinically dosed performance enhancer that delivers real results.
Role: Copywriter, Strategist
SOCIAL
PR
Create buzz by sending popular Gen Z athletes “performance enhancing drink tests.”
COCO GAUFF
SUMMER MCINTOSH
CAITLIN CLARK
JUDE BELLINGHAM
Keep the momentum going with letters to poor performing sports teams, hinting that Liquid I.V. has an under-the-table cure to help.
Oakland Athletics (MLB)
Pittsburgh Pirates (MLB)
San Jose Sharks (NHL)
Montreal Canadiens (NHL)
A new function on Strava that tracks effort like Garmin’s sweat metrics. When users hit a new PR, or alternately fall short, it suggests a boost with Liquid I.V., turning performance data into real-time purchase triggers.
STRAVA INTEGRATION
TECH INTEGRATION
The Team Doctor chatbot is here to take your questions and deliver sharp, under-the-table advice at any time. Message for hydration strategies, fitness insights, or even personalized training programs.
Art Direction: Mia Forouhari