Depop needed to become the talk of the town again with Gen Z in the UK, using community-driven experiential moments to reignite buzz. We tapped into the truth that confidence isn’t fixed, it evolves through life’s imperfections and transitions, inviting everyone to see themselves as a model.
The Model In Me | 2025
BILLBOARDS
SOCIAL MEDIA
Example Posts
EXPERIENTIAL
Depop Swap Shop
Pop-up stores across the UK in popular cities and fashion centers.
Wall at each location displaying clothing items with unique stories of their previous owners.
Depop branded booths placed around the UK.
The experiential campaign culminates in the opening of The Apparel Archives in London, a museum filled with vintage (and not-so-vintage) clothing with their fondest memories on display.
MUSEUM
The Apparel Archives
