The Ask: Create buzz around the unexpectedly delightful Footlong Cookie by attracting Gen Z and driving cultural relevance.

 The Insight: Modern day consumers are aware of how ridiculous novelty products are—they appreciate when a company is willing to laugh at itself and embrace the absurdity.

The Idea: Targeting Gen Z’s fear of missing out and obsession with tech-driven trends, the campaign satirically positions the Footlong Cookie as the ultimate, futuristic innovation by shaming outdated "circle cookies.”